About
ROOP CREATIVE AGENCY
Creating a brand isn’t just about a logo or website; it’s about building an unforgettable experience that’s cohesive across platforms, grows engagement, and stands the test of time.
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Our mission is to empower you with the tools and strategies to attract your dream clients—from branding to website design and strategy. Whether you're starting fresh or rebranding, we dive deep into understanding your business.
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Our hands-on, collaborative approach ensures you’re part of the journey. We value feedback, problem-solve together, and make sure your brand is aligned with your goals.
With over 12 years of combined experience and 120+ successful brand launches, we’re confident in delivering a brand that is strong, authentic, and built to last.
Nine years ago, I launched Roop Creative Agency, and I’ve been helping clients build brands with impact ever since.
To me, branding isn’t just about making things look good—it’s about creating something that actually feels right. A brand should reflect who you are, connect with your audience, and support the growth of your business. That’s where I come in: helping you create a brand that’s not only memorable but truly authentic to you and your vision.
When done right, branding becomes more than just your business’s visual side. It’s a tool to elevate your value, position you as an industry leader, and attract clients you’re excited to work with. My job? To guide you through that process, turning your ideas into something real and meaningful.
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This path started way before Roop Creative. Growing up, I was that kid always talking about design, fashion, and art, and I knew early on that I wanted to be my own boss. My first venture, Vibrance Designs, was all about wedding invitations and stationery, which I ran while working full-time in the corporate world. After nearly a decade of balancing both worlds, I knew it was time to make a bigger impact—helping entrepreneurs build brands that truly last.
So in 2016, I became a corporate drop out started Roop Creative Agency. And the journey? It’s only just getting started.
CEO & BRAND STRATEGIST
Meet
PUJA MALHOTRA
FUN factsABOUT ME
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I have two younger sisters who are both engineers. My dad is also an engineer but my mom is an artist!
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I'm a toddler mom, who's slowly learning that balance means having it all but not at the same time.
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I'm a crazy plant lady! I have about 20 scattered around my home. It may seem like a lot but it doesn't look like I live in a jungle I swear!
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I graduated from the Toronto Metropolitan University with a Bachelor of Design in Fashion Communications and a minor in Business.
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I met Queen Bey in person and held her hand. Long story - but I love chatting about it, so feel free to ask!
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I'm an introvert, which surprises many people but I love staying in, reading and just being by myself. It's what I like to call my "recharge time."
givingBACK
My dream is to leave this planet a more beautiful place. That's why giving back is a significant part of my mission.
Every year, a portion of our sales is dedicated to supporting some of our favourite charities. Follow the links below to discover more about the amazing organizations we are proud to contribute to:
mentorship
Growing up, I didn't often see women who looked like me in the spaces I aspired to be in. This is why I believe in the significance of providing mentorship to young individuals, guiding them to develop the skills necessary to pursue their dreams.
Currently, I am actively involved with the following mentorship programs. For more information, please visit their websites:
