Chan Bahsin-Lal, the beautiful spirit and founder of Blend Society, is an expert when it comes to everything hair. When our paths crossed, I was thrilled to help her elevate her brand experience through the development of her identity and website.
Listening to Chan's passion for what she does, combined with our extensive brand interview, I could feel she was truly ready to build longevity with her branding. She felt her current brand style didn't speak to who she was or what she wanted to become. As an industry leader, she wanted to stand out and build on her long-term legacy beyond her salon.
Building a Timeless Brand Identity
A common fear that many people, especially creatives, have when branding is staying "on-trend". Generally, when we build your brand development, we keep trends in mind but aim to provide branding that will stand the test of time.
It's important to build a presence that will be with you forever. Remember, the reason why your favorite brands like Apple, Chanel, or Coca-Cola continue to see success is due to their consistent branding.
We started by researching her competitors and brand idols. From there, we built a mood board that suited her style and presented three potential brand designs. Each featured elements that spoke to who she was and where she wanted to be in the next 5-10 years. We moved forward with two design styles, implementing a few adjustments until one style stood out more and more. After a couple of rounds of revisions, we settled on a type and colour palette that sealed the deal. We then added an alternative logo style as well.
Transforming the Blend Society Website
I had the pleasure of developing Blend Society's brand identity. I was overjoyed when Chan returned this year for her website. Until now, appointments were taken through Instagram DMs and text messages, and shop sales were made online. This was all about to change.
Chan wanted to create a website that felt like a retreat, similar to her studio's decor, while adding functions like online booking, new client applications, and an online shop.
Chan's Website Must-Haves:
A beautiful interactive welcome page
Multi-layered minimalistic brand styling with a bold touch
An easy-to-update FAQs section
Different forms (new clients, returning clients, shop purchases, academy, and general inquiries) to funnel her emails, making management easier
A detailed interactive service menu that highlights her talent
Newsletter sign-up
Online shop
Like I always say, a successful website design is where function meets beauty. We brought a California vibe to the website with functionality that showcased the talent of each stylist. Take a look for yourself here: blendsociety.ca
In Chan's Words:
I absolutely LOVED working with Puja!
She was SUPER patient with me, and when I mean patient, like REALLY PATIENT. I'm sure I was one of her pickiest clients! But I was so glad to know she was able to really focus on my concerns and come back with a solution.
Her attention to detail, her knowledge behind why she does and recommends certain things really made me comfortable working with her. And I must say, she really delivered.
I would 100% return for another service with Puja and her company!
Thank you again, Puja, for all the hard work you put into my Brand Identity for my new business!
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