When Cassandra’s Cabinet walks into the room, you know it’s giving main character energy.
Cassandra came to me with a thriving business and a loyal customer base, but she was ready to grow, expand, and do more. The problem? Her branding didn’t quite capture the magic of what she was creating. It was illegible, lacking personality—nothing like the fierce femme powerhouse that Cassandra is IRL.
From the start, I knew she wasn’t just selling custom glassware—she was delivering an experience, a moment, a reminder. And that needed to shine through in every touchpoint of her brand.
So, we got to work.
Bringing the Vision to Life
Cassandra’s Cabinet is where cute meets custom, where gifting becomes an art form, and where every sip comes with a little extra personality. The goal? A brand that felt as fun, sassy, and stylish as the products themselves. We infused personality into every detail so it all feels cohesive, curated, and completely unforgettable.
A Retro-Modern Dream
Inspired by vintage aesthetics with a fresh, contemporary twist, the new look is bold, playful, and effortlessly chic. Think flirty pinks, cool blues, and pops of retro orange - just enough to turn heads without overwhelming the vibe. The typography blends playful curves with modern polish, speaking directly to Cassandra’s audience: fun-loving, stylish, and always on the lookout for the perfect gift.
More Than a Look
A brand is all about the vibe. Cassandra’s Cabinet needed a tone of voice that felt like your best friend hyping you up in the group chat. Playful, cheeky, and full of charm, the messaging now reflects the energy of the brand: confident, witty, and oh-so-relatable. Whether it’s a sassy Instagram caption or a website description that makes you actually LOL, the tone is designed to connect with her audience in a way that’s both meaningful and memorable.
A Brand That Shines
Now, Cassandra’s Cabinet doesn’t just sell gifts—it creates OMG, I NEED THIS energy in everything it touches. This rebrand was about stepping into a bigger, bolder space—one that allows Cassandra’s business to scale while staying true to the personality that makes it so special.
This is what I love most about branding; helping passionate entrepreneurs bring their vision to life in a way that feels aligned, magnetic, and unmistakably them.
So, what do you think? Ready for a brand that turns heads and starts conversations? Because I’d love to make that happen for you next.
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