2024, you’ve been a ride. A year filled with milestones, lessons, and a few detours (some scenic, others… not so much). As I close out this chapter and step into 2025, I’m taking a moment to celebrate what made this year unforgettable—and to set intentions for the year ahead. Here are my top highlights from 2024:
Scaling with Joy
This year, I embraced a new chapter for my business by hiring a coach, joining a mastermind, and diving into female founder retreats. Scaling isn’t just about bigger numbers; it’s about building a business that aligns with my values—and finding joy in the process.
Mastering Delegation
Letting go of the “I have to do it all” mindset was a game changer. From hiring a cleaning lady to considering a virtual assistant, outsourcing has freed me up to focus on what I love.
Content That Connects
I revamped my social media strategy, leaning into SEO-friendly, relatable content that resonates with my dream clients. The result? A community that feels like home.
Branding Magic
Helping my clients build brands that reflect their stories is why I do what I do. This year, I tackled projects that lit me up and strengthened my expertise in branding, website and strategy.
Wellness Wins
Sunday Yoga and Monday Pilates have become my unexpected happy place. Pair that with mindful moments and a newfound love for celebrating small wins, and I’m feeling more energized than ever.
Speaking Up
From podcast pitches to sharing my story, 2024 was the year I leaned into authenticity. By showing up as me, I’ve been able to connect with women navigating similar journeys—and create spaces where they feel seen.
Italy Adventures
Italy reminded me how much I thrive on adventure and creativity. A little pasta, a lot of gelato, and a spark reignited.
Now for 2025...
What’s IN and OUT
As I step into 2025, I’m embracing a mindset that prioritizes joy, boundaries, and being unapologetically me.
IN
Saying yes to help.
Stronger boundaries.
Doing what lights me up.
Cozy reading nights.
Taking up space.
Connections that feel like sunshine.
OUT
Waiting for the “perfect” moment.
Perfectionism.
Doomscrolling.
Comparison traps.
People who don’t get my light.
My Word for 2025: Flourish
This year is all about growing—personally, professionally, and unapologetically. My goals reflect that growth in every corner of my life:
Mental: Stay grounded with yoga, meditation, and nature.
Spiritual: Embrace mindfulness to find balance.
Physical: Move daily, whether it’s pilates, yoga, or a good walk.
Career: Expand my services and grow a sustainable client base.
Learning: Invest in opportunities to share my voice and expertise.
Reading: End every day with a book—it’s my favourite way to reset.
2024 taught me that growth happens when you prioritize what lights you up. So, as we step into this new year, I’m asking you: What’s on your “In and Out” list for 2025?
Cheers to flourishing—together.
Comments