When my childhood bestie, Sharon Sahota, called me up and said she was thinking about starting her own jewelry business, I was beyond excited. This woman has always had an unmatched eye for fashion, especially when it comes to South Asian finds. But beyond her impeccable taste, Jewels of Jashan was about so much more than just jewelry—it was about legacy, culture, and empowerment.
Building a Brand That Reflects Her Story
The mission of Jewels of Jashan is simple: to represent beauty, confidence, and empowerment while paying homage to Punjabi and Indian traditions. For Sharon, this isn’t just a business—it’s a piece of her heritage she’s building with and for her daughter.
And let me tell you, branding for someone you already know so well hits differently. It wasn’t just about understanding her—I needed to understand who she wanted her brand to be. Sharon went through my full brand development process—from the deep-dive brand interview to the 60-minute strategy consultation and beyond.
We landed on a sleek, bold, and fierce logo that still carries a feminine elegance. The color palette? A stunning blend of traditional bridal reds, dusty pink neutrals, and rich terracotta tones—a nod to heritage with a modern, luxurious twist. The fonts? A mix of fluid, energetic, and elegant styles that exude power while feeling high-end.
Oh, and fun fact? Sharon’s daughter—yes, the “Jashan” behind Jewels of Jashan—had plenty to say about the branding process, too. Even though she’s under 10, it was important for both of us to include her in the decision-making. Because let’s be real—it’s never too early to empower young girls to take up space in the business world.
From DM Orders to an E-Commerce Powerhouse
Originally, Sharon wasn’t ready for an e-commerce site. Like many small business owners, she was starting with a strong brand foundation first. But as her business grew, we realized something:
Taking orders over DMs was slowing her down.
Not only was it time-consuming, but it made it harder to showcase variations and required so much back and forth with customers. She needed a website that worked like her best employee—24/7.
So, we built a shop that does the heavy lifting for her.
Now, clients can browse variations and place orders on their own—no more endless DMs!
Her website tells her full brand story, so potential customers instantly understand her why, the care behind each piece, and what makes her collections special.
Since this isn’t her full-time job, her website acts as her digital storefront, brand ambassador, and personal assistant—all in one.
What Sharon Had to Say About the Experience
"I contacted Puja from Roop Creative Agency regarding brand development and visual identity creation. From the first conversation to the last, I was not only inspired but so deeply educated, guided, and empowered every step of the way.
Puja took a mere ambition of mine and elevated it to a powerful vision that I could not wait to bring to life. Her skill and talent are like no other in the industry, and I am beyond grateful for this experience.
Launching ‘Jewels of Jashan’ through Roop Creative Agency exceeded all expectations and was the best choice I could have ever made. I cannot thank you enough, Puja. I am forever grateful for everything you have done, and you will forever be a key pillar in the creation of ‘Jewels of Jashan.’
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