New Tec Baseball (NTB) Academy, founded by Jaineel Purohit and Andy Mohamed, is dedicated to cultivating a deep appreciation and understanding of baseball among the youth in New Tecumseth and the surrounding areas. Unlike traditional leagues, their focus is on providing interactive, fun, and competitive structured lessons that enhance players' abilities to hit, pitch, field, and grasp the strategic elements of the game.
At Roop Creative Agency, our mission is to create brands that resonate deeply with their audience while standing the test of time. Our recent collaboration with NTB is a perfect example of this philosophy in action.
The Project Vision
When NTB first approached us, they had a clear vision: to create a brand that would attract parents looking to enhance their children’s baseball skills, while building the idea of community through brotherhood/sisterhood.
They wanted something that felt fresh, bold, and aspirational – a blend of nostalgia with the modern. Inspired by Nike, New Balance, and Kobe Byrant, we set out to create a visual identity that was clean, approachable, and reminiscent of 90s minimalism, but with a twist.
From Concept to Creation
Creating the visual identity for NTB was a journey of blending traditional elements with contemporary flair. We began with three concept ideas that would appeal to NTB's ideal clients, focusing on the balance between sportsmanship and "no BS competitive boss energy," all while ensuring the brand felt approachable and authentic.
One of the unique challenges was ensuring that the brand didn’t lean too far into nostalgia, which could risk feeling outdated. Instead, we infused the design with a creative, artsy vibe, subtly integrating the baseball aspect to keep the brand identity versatile and fresh.
The colour palettes played a crucial role in achieving this vision. We chose earthy tones that bring a touch of masculinity while remaining approachable. This choice set NTB apart from competitors who favoured darker hues, adding depth and character to their brand.
Functionality Meets Community
The website for NTB needed to be as dynamic and engaging as the brand itself. Our goal was to create a clean, informative, and highly functional site that fosters a sense of community while being easy to update as NTB’s programs expand across Ontario.
Key features of the website include SEO optimization, mobile responsiveness, and seamless integration of waivers and other automation that streamline the user experience. The site was designed with scalability in mind, ensuring that as NTB grows, its online presence can grow with it. The ease of adding classes and updating content was a priority, allowing the team to
focus on what they do best – building skills and running successful baseball programs!
Project Highlights & Successes
The standout feature of this project is undoubtedly how the brand identity and website design come together to create a cohesive, impactful presence for NTB. From the thoughtfully curated colour palettes to the streamlined website functionalities, every element was created to ensure that NTB makes a memorable first impression.
Since the launch, they have seen immediate results, with classes booking up quickly thanks to the website’s user-friendly design and efficient processes. This success has allowed them to focus more on their programs and less on the operational aspects of their brand and website.
Working with this team has been a fulfilling journey, blending creativity with strategic design to elevate a brand that truly matters to its community. We’re proud to have played a part in helping them move closer to their vision, and we can’t wait to see where their journey takes them next.
Here’s to chasing dreams, building communities, and making bold moves – one brand at a time.
Testimonial:
Working with Roop Creative Agency has been a game-changer for New Tec Baseball. Their expertise in website design, brand creation, and social media strategy has transformed our online presence. They delivered innovative solutions and exceptional service, making our vision a reality. We couldn't be happier with the results and highly recommend Roop Creative Agency to anyone looking to elevate their brand!
-Andy Mohamed, Co-founder of New Tec Baseball
Roop Creative Agency is just different. They take the time to understand your vision, who you are what you want to achieve, and frankly speaking, make it happen. Amazing dialogue throughout the process never felt rushed, they felt as if they were as invested as we were trying to bring New Tec Baseball to life. We couldn’t be happier with our results and look forward to continuing our relationship as we move forward. Thanks, Roop Creative Agency, you guys are awesome.
-Jaineel Purohit, Co-founder of New Tec Baseball
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