Fresh starts are often the perfect opportunity to align a brand with its true essence, and Posh & Peony's rebrand was no exception. When we partnered with Posh & Peony, a luxury wedding planning and design service, we embarked on a journey to create a visual identity that captured their vibrant yet elegant spirit.
The Challenge: A Brand as Unique as Their Weddings
When Akanksha Chhabra and Asmeet Singh founded Posh & Peony, their mission was clear: to simplify the intricate process of planning South Asian weddings. These celebrations are rich in tradition, layered with family dynamics, and full of breathtaking moments. Their vision was to create a brand that truly reflected this depth while remaining approachable and sophisticated for today’s modern couples.
However, as their business grew, their previous branding no longer captured the essence of who they were or the level of excellence they had reached. They needed a refresh—one that honoured their journey, embraced their vision, and solidified their place in the luxury wedding industry.
The Process: Curating Whimsy and Elegance
Our approach to brand development for Posh & Peony included several thoughtfully executed steps:
Discovery & Strategy
We started with a collaborative discovery phase, diving deep into Posh & Peony’s story, mission, and vision. Through conversations and a brand questionnaire, we unearthed their core values: elegance, vibrancy, and a deep commitment to creating extraordinary experiences for their clients.
Concept Development
From there, we designed a brand strategy that seamlessly wove sophistication with playfulness. This became the foundation for the creative concepts, where every design element came together to reflect the heart of who they are.
Logo & Icon Creation
The primary logo embodies whimsical boldness and regal luxury. It's intricate details and graceful typography evoke opulent celebrations, while the two-color palette strikes a perfect balance between elegance and approachability.
The hand-drawn icon—a standalone masterpiece—represents the artistry and attention to detail Posh & Peony brings to every event. It’s versatile enough for use across platforms, from digital watermarks to event signage.
Typography & Color Palette
The typography system was curated to elevate the brand’s messaging, blending timeless serifs with playful scripts. Meanwhile, the vibrant yet sophisticated colour palette conveys joy, luxury, and refinement—exactly what Posh & Peony promises their clients.
Final Deliverables
We compiled the elements into a cohesive brand style guide, ensuring every touchpoint, from their website to print materials, exudes the same upscale charm.
The Result: A Brand That Feels “Just Right”
Posh & Peony’s new identity reflects everything they are and aspire to be—a blend of timeless sophistication and bold vibrancy. Their team shared these kind words about their rebrand experience:
“We consider ourselves very lucky to have worked with Puja. She understood us and our brand so perfectly and brought it to life way beyond our imagination. Our new brand feels so right for us since it embodies everything we are and want to be in the wedding industry.”
Why a Thoughtful Brand Matters
This rebrand equips Posh & Peony with a foundation to confidently step into their next chapter. From their logo’s versatility to their carefully curated colour palette and typography, every detail supports their mission of creating unforgettable celebrations.
Website Glow Up - Coming Soon
Stay tuned as we are now in the process of redesigning their website.
Here’s to building brands that don’t just make an impression—they leave a legacy.
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