Having a stunning website or an engaging social media presence is great—but if no one can find you, what’s the point? That’s where SEO (Search Engine Optimization) comes in.
A solid SEO strategy helps your small business show up in search results, attract the right audience, and convert visitors into customers.
Not sure where to start? Here’s your no-BS guide to boosting visibility and making sure Google and your dream clients stop ignoring you.
Make Your Website Work for You (Not Against You)
Find out what your audience is actually searching for—Google Keyword Planner, Ubersuggest, and AnswerThePublic are your new BFFs.
Write compelling, keyword-rich content (but don’t overstuff like it’s 2010—Google will punish you).
Optimize title tags, meta descriptions, and headers—these small tweaks make a big impact.
Speed matters. If your site loads slower than a dial-up connection in 1999, fix it. Google (and your visitors) won’t wait.
Don’t Sleep on Local SEO
Claim your Google Business Profile—keep your details accurate and updated.
Get customer reviews—Google loves fresh, authentic reviews.
Use location-based keywords for example, swap “brand strategist” for “Toronto brand strategist” (or whatever fits your business).
Get listed in local directories—Google wants to see your business mentioned in multiple reputable places.
Content is King (But Make It Fun, Too)
Blog about what your audience actually cares about—answer FAQs, solve problems, spill industry tea.
Long-form content = authority. Write in-depth guides, case studies, or juicy insights.
Repurpose like a pro. Turn blog posts into Instagram carousels, Reels, LinkedIn posts, and newsletters. Work smarter, not harder.
Social Media SEO is a Thing (Use It)
Keywords aren’t just for Google—use them in your Instagram bio, captions, and hashtags.
Optimize your bio and profile so people instantly know what you do.
Drop your website link EVERYWHERE—your bio, Stories, pinned posts. Funnel people where you want them to go.
Stay active. Google ranks social signals, meaning an engaged social presence can help your website’s SEO, too.
SEO isn’t magic, but it is a game—and once you know how to play, you win. The goal? Make it easy AF for your dream clients to find you and choose you.
Need help making your brand unmissable online? Let’s chat.
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