When I first met Dr. Shar Rai and Andrea Bosco, I was captivated by their vision for The Empowerment Project. This collaborative initiative is designed to teach balance in all aspects of life: cognitive, social, physical, and emotional. Their mission is simple yet profound: to provide students, teachers, and parents with the tools they need to achieve mindful happiness. Beautiful, isn't it?
A New Vision for The Empowerment Project
Recently, The Empowerment Project underwent significant changes in their vision and team, leading them to realize that their old branding no longer aligned with their goals. That's when I stepped in to help.
The Rebranding Process
We all agreed that the original logo felt dated and no longer represented their evolving vision. To begin the rebranding process, we conducted a consult and brand interview. This allowed me to dive deeper into their aspirations and where they envisioned themselves in the next 15 - 20 years.
Crafting the New Identity
It became clear during our discussions that we needed to simplify the logo while infusing it with a spark of femininity, boldness, and strength. After several drafts, brainstorming sessions, and phone calls, we created a visual identity that truly represents The Empowerment Project's current and future selves.
The Final Design
The final design includes:
A simplified, modern logo
An optional watermark
A new colour palette to refresh the look and feel of the branding
This new visual identity captures the essence of The Empowerment Project, embodying their commitment to mindful happiness and balanced living.
Moving Forward
Rebranding The Empowerment Project has been a rewarding journey. I'm excited to see how this refreshed identity will support their mission and inspire those they aim to empower.
Testimonial
We were introduced to Puja from Roop Creatives through a mutual friend. After viewing her website and reading her story, we decided to give her a call. It was the best move we could have made in rebranding our business. Puja walked us through her creative process that felt very thorough. Through face to face meetings, questionnaires and weekly calls, our new logo came to life! She took time to learn about us individually and as a team; to understand our business and target market, to understand the changes we had already gone through and how our business need to reflect that “shift”. Patience, understanding, professionalism, kindness was displayed by Puja with every point of contact we had. We love our new logo!!! We would highly recommend working with Puja!!! She made this process fun and exciting!!!
Comments