HEY THERE
Visionary
Starting a business isn't easy. You’re probably feeling overwhelmed and constantly bombarded by everyone else’s opinions, ideas, and quick-fix solutions on social media, hoping the latest trend will provide some direction to help you grow your business. As I said, it's not easy. How do you ensure you put your best foot forward with a growth strategy in place?
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It's time to embrace your inner voice, streamline your goals, and truly empower your brand.
This workbook isn’t just another branding guide. It’s a journey to discovering who your business truly is, what your brand stands for, and how to communicate that to the world. It’s time to step away from the chaos and step into your own power. You’re not just creating a brand; you’re creating a legacy that’s uniquely yours.
What to expect...
Self-Discovery Journey:
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Dive deep into what makes your brand unique.
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Exercises to uncover your true brand personality.
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Prompts to define your core values and mission.
Strategic Insights:
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Learn to position your brand effectively.
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Ensure consistency across all touchpoints.
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Resources to streamline your vision and bloom.
Visual and Verbal Identity:
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Guidance on creating compelling visuals and effective messaging.
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Tips on maintaining a cohesive brand identity across different platforms.
Expert Tips:
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Insights from our professional branding workshops.
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Practical advice to help you make informed decisions when working with a brand strategist.
Why choose this workbook?
Proven Process: This workbook is based on our successful workshop process, scaled for self-guided use. It’s like having a branding expert by your side, guiding you through phase one of your branding journey.
Affordable Investment: The Brand Discovery Workbook is an accessible and valuable tool designed to help you launch and grow your brand. It's an investment in your business that offers long-term benefits, helping you build a solid foundation for success. Don’t miss out on this opportunity to streamline your vision and connect with your ideal clients.
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Immediate Impact: The toughest part of branding is figuring out who you want your business to be. This workbook provides clarity and direction, setting the foundation for a strong and compelling brand.
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What is the ROI of investing in a creative agency for branding and website design?Collaborating with a creative agency is about investing in the soul of your business! From elevating your brand's image to fostering customer loyalty, or helping you outshine the competition, the benefits are endless. With a creative partner by your side, you gain access to a pool of specialized skills and expertise, freeing up your time to focus on what you do best. A creative agency can infuse fresh ideas and innovative strategies that attract your dream clients and propels your business forward!
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How do we communicate?Complimentary 20-min discovery consultations are held over the phone. Once we get started our initial consultation, feedback & post-project coaching are all held virtually over Zoom. All other communications will be done via email. If you prefer to send feedback via email, just let us know and we will make note of it in our contract. However, this does not change the price of your project. Feedback however cannot be provided via Text or Whatsapp.
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What are the hours of operation?Our office hours are Monday - Thursday 9:00 am - 5:00 pm. Please note: all communications must be done via email or through our calendar (https://calendly.com/roopcreative) by booking in a meeting.
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What if things change and I need to reschedule my project?Upon confirming the project with a signed contract you will be required to review and the project schedule. Prior to signing the contract, we can go over all deadlines to ensure it is possible for both parties. If we are half-way through the project and your commitment to the agreed timelines change you can request for your project to be rescheduled to a later date. Please note this will require an additional fee "anticipation fee" for the time required to complete the rest of the project. The anticipation fee is only set should the project be delayed over 2 months.
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What happens if there is a delay on my end in providing feedback?All our projects are pre-booked and timelines are planned to ensure each client is getting the utmost attention. This also means that you're paying upfront to secure the service being completed by the designated date. For us to meet the deadlines, we provide 5 business days for you to send feedback. This is set up to ensure that we meet your project deadlines accordingly. Should timelines not be met on your end it will result in a fee due to the extra time added to the project deadline. To avoid this please let us know your availability as soon as possible.
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I love my DIY brand and website but am failing to attract my dream clients - do I have to change them? Or can I only focus on social media strategy?It's natural to feel emotionally connected to your brand and website. However, it's essential to remember that your brand and website aren't just about your personal preferences. They serve as powerful tools for attracting your dream clients and conveying your story effectively. If your brand and website are outdated and uninspiring, they could be hindering your potential for real growth. A social media strategy works as a compliment to a strong brand foundation, without a strong foundation, the strategy can only go so far and won't allow you to achieve your goals.
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How often can I revise my designs in the process?Generally, our clients don't need to revise the initial designs we provide but rather just make edits and adjustments. However, you will be allocated 2 opportunities to request a full revision on any project.
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How do you accept payment?You will receive an electronic invoice via PayPal and can make payments using any credit or debit card. If you prefer EMT please let us know in advance.
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Do you offer payment plans?Yes! Just let us know before we sign the contract and we will lay out a custom payment plan for you. Payment plans are done in instalments throughout your project. A non-refundable deposit is required to secure your project spot if you are not paying in full upfront. All project deposits are non-refundable. Deposits are used to secure your project spot in our schedule. This ensures that we give each client the appropriate amount of time and support they deserve.
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I have a rush on my branding - can we speed things up?We've carefully crafted our process, knowing and understanding how long it takes to build beautiful and authentic designs. We understand smaller projects may have different timelines which we are happy to review with you prior to you signing on. However, we do not change our process for larger projects. With over 75 successful projects we ask that you trust our process!
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I need to design other collateral (business cards, social media templates, stationery, packaging) is this something you can help with?Yes, of course! As a team of graphic designers, the sky is your limit when it comes to design. Just let us know in your contact form and we will be happy to send you a custom quote. In the past we've helped clients with: Business cards Social Media templates Packaging Templates/Designs Signage ...and more!
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Who is responsible to back up all files?Although we do back-up and save all our files it is your responsibility to ensure you have all final back-ups.
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Can we work together if we don't live in the same city?Yes, of course! I've worked with many people outside of my city and country. Technology has made this possible and virtual meetings are a wonderful way to connect.
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What do I need prior to getting started?After signing our contract and getting the admin work out of the way we will send you our brand interview. Once it is filled out and we receive it we will book our initial 60-min consultation with you.
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What format do I get my logo design in?Logos will be sent in all variations in EPS and PNG format. For an alternative format, please let us know upon booking.
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What's a brand style guide and why do I need it?A brand style guide shows you how to use your branding. This is also something that should be sent along with your logo any time you are sponsoring or collaborating on an event or if another designer may be using your logo. Our brand style guides include the variations of your logo, your colour palette with codes, font palettes as well as any brand assets. This document varies from client to client as it is curated with your brand in mind.
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Why is my initial design in black only?We want our clients to focus on the design and generally, colour is associated with different emotions for different people. That's why we always start in black and white and work our way into colour after.
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Do you print brand assets/stationery?We do not provide printing services but do have printing partners that we are happy to connect you with!
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Do you purchase fonts for me?We do not - for the reason that we want you to own the license! However we are happy to walk you through the process and offer web-alternative fonts with most of our packages, which are generally free.
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I just need a logo - not full branding, can you help?There is so much more to building your brand than just a logo. Your full brand development allows your business to flourish where as your logo is only a small component of this. These supporting elements help establish you as a business.
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What do I need prior to getting started on my website?For all website projects, we ask that you collect all your copy and brand photography before your project start date. For us to get creative and build a functional website we must have all the content we're playing with upfront. Similar to how you want all the puzzle pieces before building the puzzle!
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What platforms do you create websites on?We choose platforms based on our client's needs. In our initial phone consultation we will get to know you on a high level and at that time can confirm which platform may best suit you. We currently work with Wix, Squarespace, WordPress and Shopify.
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Which CMS platform is the best?No one platform is better than the other, we choose a platform based on your business needs. This could mean opting for a WordPress, Wix or even Shopify website that will help you manage and grow your business.
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Can I update my website on my own after we're finished?Yes, this is how we empower you! Every website project includes post-launch coaching. This session is done over Zoom and recorded for you to keep. We'll teach you how to update your website easily using the user-friendly backend. From text to images, pricing to new portfolio adds, you have full control over managing your website after we're done.
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Is the website domain and hosting fee included?This is not included and purchased outside of our package. Once we are ready to go live with the website we will set-up a phone call where we will walk you through the steps of setting up your host. If you have already purchased a domain, please let us know and ensure you're able to provide us with access.
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Do you offer SEO?We will set up basic SEO on your website but you will have to connect with a SEO expert if you're looking for more.
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Do certain CMS platforms have better SEO?SEO is built on a lot of factors but your CMS isn't one of them. We make sure the CMS platforms we choose provide the best basic SEO solutions.
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What if I need to change some text after the site is live?We provide a 60-min coaching session after your website is live. This ensures you feel empowered and know how to post a blog, change minor text, update an image and even send out newsletters!
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Will you teach me how to post a blog or send a newsletter?We provide a 60-min coaching session after your website is live. This ensures you feel empowered and know how to post a blog, change minor text, update an image and even send out newsletters!
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Can you help me purchase my domain?Yes, of course! We can help you purchase or transfer an existing domain.
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Are there monthly maintenance fees?No monthly maintenance fees! We charge a one-time design fee. Your CMS platform (Wix/Squarespace/Shopify) has a subscription fee, and there might be domain subscription fees. Your site only needs content updates as needed.
FAQs
This Workbook is for You If:
You're an Entrepreneur: Whether you're just starting out or looking to refine your brand, this workbook is tailored to help you uncover your brand's true essence and communicate it effectively.
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You Feel Overwhelmed by Branding: If you're bombarded by conflicting advice and trends on social media, this workbook will guide you through a structured, step-by-step process to create a cohesive brand identity.
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You Want to Attract Your Dream Clients: If you're looking to draw in clients who truly resonate with your brand and values, this workbook will help you define and target your ideal audience.
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You're Ready to Invest in Your Brand: If you're serious about taking your brand to the next level but aren't ready for a full professional branding package, this workbook provides a solid foundation for your branding journey.
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You're Seeking Clarity and Direction: If you're unsure about your brand's voice, message, and visual identity, this workbook will help you gain clarity and develop a consistent and impactful brand strategy.
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You Want to Increase Your Revenue: If you're looking for proven strategies to enhance your brand's value and profitability, this workbook offers practical tools and insights to boost your business growth.
founder of Roop Creative Agency. I created the Brand Discovery Workbook to share the strategies that not only transformed my brand and increased my revenue but have also helped my clients grow their businesses, build their teams, increase their profits, and attract their dream clients. This workbook is designed to empower you to create a meaningful, cohesive brand that stands out, showcases your expertise, and truly represents who you are. With these proven methods, you'll be ready to make an impactful impression in your industry.
I'M PUJA,
Hi
